01
Bring the conversations
Choose your Fathom teams and reps. Sync new calls or import past conversations, then use title, duration, and per-call rules to control what gets analyzed.
AI SALES CALL AUDITS & COACHING
There’s value in
every call.
Let’s find it.
Your sales standards. The right calls reviewed. Coaching delivered to Slack. Turn Fathom transcripts into evidence-based audits using your offers, handbook, and playbook.
Built for growing sales teams · Powered by your Fathom transcripts
SALES CALL AUDITIllustrative exampleA clearer next conversation.
74/100
OutcomeFollow-upPayment not verified
Key point
The buyer wants a joint discussion before deciding. Agree on the next conversation.
18:54 · Transcript evidence“I’d like my partner to understand the program too.”
Suggested wording
“Would a short conversation together help? What would you both want covered?”
FATHOM → YOUR PLAYBOOK → A FULL AUDIT → SLACKA repeatable review process for your team.
LESS REPLAYING. MORE COACHING.
Good conversations
should keep paying off.
Your team already does the hard part: having the conversations. Make what happens afterward count.
02
Define your great call
Start with a reusable template. Add your offers, approved payment options, handbook, and objection guidance.
03
Bring coaching to your team
Get stage-by-stage findings, evidence, and suggested follow-up. Send summaries and full audit threads to Slack, or choose a daily digest.
THE MOMENT BEHIND THE METRIC
“Handle objections better”
isn’t a coaching plan.
See what happened, why it matters, and what your rep could do differently next time.
Interactive example · fictional conversation and scores COACHING MOMENT18:54
Objection handling
2 / 5“I understand. We can split the payment if that helps.”REP · TRANSCRIPT EXCERPT
What to notice
The buyer asked to involve their partner. The rep offered a payment option before clarifying the decision process.
FOR THE NEXT CONVERSATION
Try: “What information would help you and your partner decide together?”
Evidence first. Manager judgment always.
YOUR STANDARDS. YOUR TEAM. YOUR KITTY.
Coach the way you sell.
A playbook with context
Your offer catalog, approved references, and objection guidance shape each review. Reuse onboarding templates while keeping each company’s data separate.
Feedback you can inspect
Follow timestamped evidence back to the transcript. Keep the playbook and document versions behind each analysis.
A manager stays in the loop
Agree with an audit, flag an assessment, or record a corrected score with an explanation. The original AI score and feedback history stay visible.
Set up with a clear next step
A saved checklist takes you from your actual offer to your first calibrated sales audits. Searchable guides help your team get unstuck.
See coaching progress
Compare rubric categories by rep and time period. Keep playbook revisions separate and see the call counts behind each comparison.
Know when a job needs attention
Inspect import, analysis, and delivery activity. Enable owner email alerts for blocked jobs and failures that need intervention.
SMALL TEAM. SERIOUS COACHING.
A plan for your kitty.
Launch plans for teams of different sizes. Access is currently by invitation; public paid signup is not open yet.
Solo
For the seller who wants a second set of eyes.
$49/ month
USD · monthly launch price- 1 user
- 100 call analyses / month
- Custom playbook, references, and audits
- Fathom sync and optional Slack delivery
THE SMALL-TEAM STARTING POINT
Team
For managers building a repeatable sales motion.
$149/ month
USD · monthly launch price- Up to 5 users
- 400 call analyses / month
- Same complete coaching workflow
- More seats and analysis capacity
Growth
For a growing team with more calls to learn from.
$299/ month
USD · monthly launch price- Up to 15 users
- 1,000 call analyses / month
- Same complete coaching workflow
- Capacity for a larger sales team
All plans include call-selection rules, manager feedback, coaching trends, and optional failure alerts. Fathom service is separate. Calls up to 120 minutes; re-analysis uses another credit. No automatic paid overages. Launch pricing may change before public signup opens.
Room for your whole team.
Find the launch plan that fits your team size.
OPTIONAL · DONE WITH YOU
Your offer.
Your playbook.
Set up together.
Bring the sales process you already use. We’ll help turn it into a repeatable coaching workflow inside CloseKitty.
$499 one time · USD
Guided team onboarding
- One offer and one sales team
- Fathom and Slack connection assistance
- A tailored rubric, offer guidance, and objection playbook
- Calibration against three calls you provide
- A 60-minute setup and walkthrough session
- 14 days of email support for the agreed setup
Optional service; a CloseKitty subscription is separate. Fathom and Slack accounts are supplied by you. Additional offers, teams, custom integrations, and ongoing consulting are quoted separately. We confirm scope and scheduling before taking payment.
CURIOUS? GOOD.
A few things
worth knowing.
Why CloseKitty?+
A kitty is a shared pool of money. Your call library is a shared pool of hard-earned insight: what buyers need, where conversations stall, and what great reps do well. CloseKitty helps your team put that value to work.
Does it replace Fathom?+
No. The current product imports recordings and transcripts accessible through your Fathom API key. Fathom handles capture; CloseKitty adds your offer-specific coaching workflow. Any Fathom subscription is separate.
Can my company sign up today?+
CloseKitty is currently available by pilot invitation. The workspace supports company playbooks, Fathom sync, AI reviews, and Slack delivery once connected. Request pilot access below or sign in with your invited email. Public paid signup is not open yet.
How are scores produced?+
You define weighted criteria, offer details, and approved objection guidance. AI reviews the transcript against that playbook. Evidence quotations and timestamps are checked against the transcript, and each analysis retains the playbook version used. Managers should review the interpretation.
Do you guarantee more revenue?+
No. CloseKitty helps you identify and coach selling behaviors. Revenue depends on your offer, leads, execution, and many other factors. The example shown here is illustrative, not a customer result.
What is an analysis?+
An analysis is one completed AI review of a call up to 120 minutes. Re-analysis uses another credit; failed attempts do not count. Very large transcripts can exceed processing limits. Your configured analysis cap and plan allowance both apply, with no automatic paid overages.
CLOSEKITTY · PRIVATE PILOT
Put your next call
to work.
Connect your calls, define your standards, and bring coaching into Slack. Request an invitation or ask us to help set up your team. Public paid signup is not open yet.
Request pilot access